Unit 1 · 0/4
What Google Ads is, how the auction works, and the words everyone uses
Unit 2 · 0/4
Account structure, match types, and picking words that print money
Unit 3 · 0/4
Anatomy of a search ad, copy that earns clicks, and free extra real estate
Unit 4 · 0/4
Budgets, bidding strategies, and the Quality Score money machine
Unit 5 · 0/4
Conversion tracking, the metrics that matter, and who really gets the credit
Unit 6 · 0/4
The optimization loop, honest testing, and scaling without blowing up